PepsiCo Smart Cooler (2014)
The Pepsi Smart Cooler elevates a cooler to an advanced digital device. The digital content allows consumers to engage with PepsiCo brands and can be updated remotely in real time for special offers. Its sleek design frames the semi-transparent LCD screen in the door and the products inside the cooler.
The cooler’s minimalist yet approachable form stands out at point of sale and conveys the perception of quality to the very detail. The integrated pocket handle and panel grille are key to the overall simplistic look and feel. The Smart Coolers are currently available in two sizes, but the design is scalable to various sizes, colors, graphics, and digital content can be customized to any PepsiCo brand.
The Smart Cooler and the entire PepsiCo digital equipment portfolio received a significant amount of recognition after its launch at the 2014 National Restaurant Association Show in Chicago. It was mentioned in a FastCo article and received a A'Design Award and a Good Design Award.